We always welcome your comments and feedback.
- What information does Epfop collect and process and why?
The information we collect about you depends on how you use the WebSite, whether you make a transaction or not, what services you request from us, and what you consent to. We collect your personal data for various purposes, as explained below, and your personal data will not be processed in a manner, which is incompatible with those purposes.
We will endeavour that the collection and processing of your personal data is adequate, relevant and limited to what is necessary in relation to the purposes mentioned herein.
We also strive to keep your personal data accurate and, where necessary, up to date. If, at any time, you discover that information held about you is incorrect, you are encouraged contact us to have the information corrected.
Our processing of your personal data is always based on a valid legal basis, which in most cases are based on one of the following legal foundations;
How do we protect your information?
We collect and process your personal data in a manner that ensures appropriate security of your personal data, including protection against unauthorized or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organizational measures.
We use in particular the following technical measures ensuring the personal data securing:
A. Your consent to the processing of your personal data for one or more specific purposes.
B. The processing might be necessary for the performance of a contract to which you are a party or in order to take steps at the request of you prior to entering into a contract. In this regard your requested purchase of products at this WebSite or request to receive newsletters or other information from us is considered a contract.
C. The processing might also be necessary for compliance with a legal obligation of which we are subject.
D. Finally the processing might be necessary for the purposes of the legitimate interests pursued by us or by data recipients, except where such interests are overridden by the interests or fundamental rights and freedoms of you, which require protection of personal data. The legitimate interest we pursue are especially the following:
- Operate, improve and optimizing the performance of the WebSite and the user experience, when visiting the WebSite
- Perform customer analysis and customer segmentation in order to improve our understanding of our customers, and provide a better service to our customers.
- Operate and provide our customers with relevant customer support
- Prevent, investigate and manage fraud, criminal activities and other kind of misuse of our facilities and services and your personal data
- Statistical purposes
We may also process your personal data for other reasons, if such is mandated by the applicable data protection regulation.
If we request you to provide personal data, then we will inform you whether the provision of the personal data is a contractual requirement or a requirement necessary to enter into a contract. If it is a requirement and the information is clearly marked as mandatory in the check out phase, then the consequences of failure to provide the data would be that we will not be able to accept or fulfil your order or provide you with services you have requested.
Below you will find examples on the typical processing activities, which will take place:
We will collect and process personal data that you knowingly provide when you use this WebSite and make a transaction or request any of the other service we provide on or in connection with this WebSite (e.g. to receive newsletters and other information from us).
For example, when you place an order for our products using the WebSite, we need to have information such as your name, e-mail address, billing address, phone number, the products you want to purchase and payment card information to enable us to process and fulfil your order and contact you if we have any questions. We may also store and use your personal data to manage and respond to any of your customer service inquiries.
You can also create a personalized account with us by registering on our WebSite and providing similar information. You may provide us with preferences such as products you may be interested in. In any case, we will use the information you provided to us to make your shopping more efficient, relevant and to better serve your interests.
Now and then, we may conduct surveys, contests, mailings or other promotions. If you choose to participate in one of our surveys, contests mailings or other promotions, we may request personal data such as your name, e-mail address, telephone number, shopping habits, interests and other relevant information to enable us to execute the promotion and notify winners. Some of this information will be mandatory to participate in the promotion; other information will be optional. We will tell you whether any information is mandatory or optional.If you have signed up, at this WebSite, to receive information about sheep.style products, services or other contests and promotions, you might be interested in (“Direct Marketing”) through e-mails, text messages or regular mail, then you have given a CONSENT to receive e-mails, text messages or regular mails containing such Direct Marketing from us and any other company within the Epfop Limited.
We also use your personal data to operate and improve the WebSite and to deliver the products and services you have requested. As explained in more details below, we keep track of the pages you visit and the manner in which you use the WebSite to determine what products are most popular and how to optimize the content of the WebSite. Also, we may, from time to time, review your personal data and information of other customers to help us analyse trends, purchasing patterns, preferences, and demographics.
We may use the information you provide to us for customer segmentation purposes and to personalize your shopping experience by using your product interests, shopping patterns and purchase information to recommend other products, services or promotions that we believe you may be interested in. For these purposes we may also collect and combine the data you provide to us with data about you that is publicly available from other sources and through our marketing events, which you might participate in.
When you send us a request, we may ask you to identify yourself by name and/or e-mail address, and provide us with other relevant information in order to send you a proper response, if appropriate. We may also choose to, but do not warrant that we always will, store records of communication with you.
Information sent to us by your browser. Most of the information we collect from you at the WebSite does not directly identify you to us, although it may be unique or consist of information that you consider personal. For example, we collect information that is sent to us automatically by your web browser or by using cookies, pixel tags, web beacons and other web technologies. This information typically includes your IP address, the identity of your Internet Service Provider, the name and version of your operating system, the name and version of your browser, the date and time of your visit, the pages you visit and any search terms you enter while on the WebSite. This information cannot be used in itself to identify you personally unless you identify yourself to us by, for example, making a purchase, creating an account or by giving us your e-mail address. If you have identified yourself to us, we may link the information sent to us by your browser to the personal data you have provided to us in order for us to perform customer analysis and perform customer segmentation and to personalize your shopping experience.
Please be informed that you can avoid providing us with this information, if you change your privacy settings in your browser settings, which, however, might impair your user experience and satisfaction with the WebSite.
Cookies, Pixel Tags, Web Beacons and Similar Technologies. We use "cookies" and other Web technologies for a number of purposes, including:
- to collect information about the ways you use this WebSite — for example, which pages you visit, which links you use, and how long you stay on each page;
- to support the features and functionality of this WebSite — for example, to save you the trouble of re-entering information already in our database or to prompt the settings you established on previous visits to this WebSite; and
- to personalize your experience when you use this WebSite.
Generally, the information we collect using these web technologies does not identify you personally. If, however, you have identified yourself to us by, for example, making a purchase, creating an account or by giving us your e-mail address, we may link the information collected using these web technologies to the personal data you have provided to us.
Pixel tags or web beacons are tiny graphic images used to help us analyse your online shopping patterns, create content designed for your connection speeds, and deliver e-mail in a format you can read.
When you access this WebSite by clicking on a link in an electronic communication you receive from us, your browser tells us that someone has clicked on a particular link in that particular electronic communication. We use this information to improve our marketing efforts.
In addition, we review our server logs — which contain visitors’ IP addresses — for security and fraud prevention purposes. If criminal activity is suspected we may share our server logs and the personal data we have collected through this WebSite with the appropriate investigative authorities who could use that information to trace and identify individuals.
a) protecting the data collection from unauthorized access;
b) using industry standard SSL technology (Secure Socket Layers);
c) encryption of data allowing to authorize customers etc.
When we use third party service providers (e.g. IT service providers, payment processing companies, logistics service providers, marketing and PR agencies etc.) to process your personal data on our behalf, we require, that such data processors provide sufficient guarantees to implement appropriate technical and organizational measures in such a manner, that processing will meet the requirements of the applicable data protection regulation and ensures the protection of your rights as a data subject.
1. Who do we share the information with ?
We may share your information with our trusted third party service providers, who on our behalf help us manage and operate the WebSite, process your orders (for example but not exclusively, PayPal, credit card companies), make deliveries of ordered goods or services, perform statistical analysis, send you e-mail, mail or text messages, provide customer support and perform other important services, which include ensuring your personal data is kept and processed in a secure manner (“data processors”). Such data processors shall only process your personal data in accordance with our instructions and only in accordance with the purposes described herein.
When using data processors to process your personal data on our behalf we request that they provide sufficient guarantees to implement appropriate technical and organizational measures in such a manner that processing will meet the requirements of the applicable data protection regulation and ensure an appropriate protection of your rights as a data subject.
Unless you have given us your explicit consent to do so, we will not share your personal data with unaffiliated third parties to enable those third parties to offer you products or services or otherwise market or promote such product or services. However, we may partner with third parties to help us collect and aggregate certain information collected at the WebSite. We may share this aggregated, non-personally identifiable information with existing and prospective business partners and advertisers. None of the aggregate information will contain any information that identifies you individually.
A transfer of your personal data to another legal entity may occur as part of a transfer of Epfop's business or parts hereof as part of a reorganization, consolidation or merger.
The use of data processors and disclosure of your personal data to other recipients as described above might imply a transfer of your personal data to countries, which (according to the EU Commission) might not be ensuring an adequate level of protection of personal data (“unsafe Third Countries”).
Apart from where you have consented or disclosure is necessary to achieve the purpose for which, it was submitted, personal data may be disclosed in special situations where we have reason to believe that doing so is necessary to identify, contact or bring legal action against anyone damaging, injuring, or interfering (intentionally or unintentionally) with our rights or property, users, or anyone else who could be harmed by such activities.
2. For how long will we store information?
Your information will be held by us and kept in a form, which permits identification of you for no longer than is necessary for the purposes for which the personal data is collected and legitimately processed. This implies that we will keep and process your personal data as long as we are providing services to you and also keep it afterwards for as long as would be needed for the settlement of any potential disputes that may be raised afterwards for example in case of warranty claims.
We will delete any information, which reasonable seems to be inaccurate or out of date by reason of the time elapsed since it was collected or by reason of any other information in our possession.
If you provide us with a written request, we will also erase your personal data without undue delay, unless we have a valid legal ground to continue to keep the information.
3. Your rights, and how to unsubscribe and withdraw consents
We respect that you according to the applicable data protection regulation, have certain rights, including the right to request from us access to and rectification or erasure of the personal data or restriction of processing concerning you, to object to processing and to withdraw from your consents provided to us.
Please provide us with relevant information to take care of your request, including your full name, company name, address, and email address so that we can locate you. We will respond to your request as soon as possible.
To withdraw from a consent to receive newsletters an similar and to unsubscribe from an e-mail list, you can also follow the instructions in any e-mail or other communication you receive from us.
In case you withdraw from a consent given, we will cease to process your personal data, unless and to the extent the continued processing is permitted or required according to the applicable personal data regulation or other applicable laws and regulations. The withdrawal of your consent will in no event effect the lawfulness of processing based on consent before its withdrawal.
We do our best to ensure that we protect your personal data, keep you informed about how we process your personal data and to comply with the applicable data protection regulation. In case you are not satisfied with the processing and the protection of your personal data, the information you have received from us, or the way we have handled your rights, then we urge you to inform us in order for us to improve. You may, however, also lodge a complaint with your local data protection supervisory authority (i.e. the General Inspector of Personal Data Protection).
- Links to other websites
We provide links to websites outside of our WebSite, as well as to third party websites. These linked websites are not under our control, and we cannot accept responsibility for the conduct of companies linked to our WebSite. Before disclosing your personal data on any other website, we advise you to examine the terms and conditions of using that website and its privacy statement.
- Problems or questions
Information about us and how to contact us
30 Kenton Way